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The “WHY”
Activating an entire generation of workers.
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VISION
We envision a future where Millennials and Gen Z step into their highest and best selves—fully engaged, flourishing, and prepared to one day lead our companies, economies, and nations.
MISSION
Companies are investing millions into recruiting top talent—especially Millennials and Gen Z—only to watch them disengage, underperform, or leave within months. Fluency Coaching enters as the translator and guide. Understanding the generational psychology allows us to bridge them to the executives above them. We challenge myths—like overnight success and quick promotions—and replace them with the Law of the Harvest: growth through time, effort, and investment.
SERVICES
1:1 & Team Coaching
Speaking
Requests
Culture
Development
We Make a Difference.
Increase Engagement, Increase Revenue & Increase Retention.
61%
INCREASED
EMPLOYEE RENTENTION
29%
INCREASED
OVERALL PERFORMANCE
24%
INCREASED
PROFITS
44%
INCREASED EMPLOYEE ENGAGEMENT
70%
INCREASED
CLOSING RATES
87%
INCREASED
INFORMATION RETENTION
Our Process
After 10 years of working with Millenials and Gen Z, we know what works.
Step-1
Step-2
Step-3
Step-4
SEE THEM
STIR THEM
WALK WITH THEM
LET THEM FLY
SEE THEM
Every person is different and speaks a different language. This is why we are sought after. After series of assessments and interviews we build trust quickly and unearth your corporate landscape.
STIR THEM
After analyzing your 360 assessment and surveys we present the solution. Dissecting what we excavated is not easy, however our fluent communication method allows us to be easily received and understood.
WALK WITH THEM
This is where the magic happens- paradigms are shifted and we begin to see true potential unlocked and beliefs integrated into behaviors. Noticeable differences occur in team dynamics.
LET THEM FLY
When coaching and consulting is done properly we are able to step out and observe. We provide comparative analysis of where we began and at this final step we offer support from a distance.
TEAM
We know what works. Our results speak for themselves.
MICHAEL LATTUCA
Founder
As someone born on the cusp of Millennials and Gen Z, I’ve spent the last decade speaking the language of both generations—bridging ambition with mentorship, and hustle with depth. I know what drives them because I’ve led them. I’ve coached them. And I’ve been them.
At 26, I became the youngest organizational leader in the world’s largest custom clothing company, overseeing three Southern California offices and managing three teams of sales reps. Within my first 20 months, I shattered a 56-year company record by hitting every top-tier sales milestone, generating over $1.2M in personal sales and earning a place in the Hall of Fame.
During the pandemic, while the company declined by 38%, I led the only team in the company to grow—boosting profits by 9% through authentic leadership, strategic systems, and personal accountability. I trained teams on Zoom-based sales, created new curriculum, launched innovative partnerships, and executed campaigns that brought in tens of thousands from just a few hundred dollars.
But beyond the numbers, I found my true calling: developing people. I’ve built companies, coached for over a decade, and directly impacted the lives of thousands of clients and professionals—guiding them not just toward success, but toward purpose.
Now, I coach sales teams and young professionals—especially those navigating the myths of arrival, toxic comparison, and instant success. My goal is simple: unlock potential, restore vision, and strengthen the individuals that fuel our companies and our economy.
ROXANNE HAFEZI
Chief Operating Officer
RUBEN ALVARADO
Admin
LUISSANA LOPEZ
Admin
PRODUCT
As real as it gets, as transparent as can be, and unmatched in passion for building your people into rockstars.
COMPETITORS
This should not be a forever engagement- That’s the disconnect. When coaching is done well you can get in and get out. That’s the difference.
FINANCIAL RETURN
For every $1 invested in sales coaching, companies often see a $7 return. Invest in ways you can measure the ROI.
COMMITMENT
We honor the boundaries of our capacity which may result in a wait time of when we can take on new clients.
Testimonials
Reach Out to Us
We are excited to roll up our sleeves and increase the fluency of your communication.
205 Tournament Road
Ponte Vedra Beach, FL 32082
904-226-9464